Problem:
In order to effectively reach out to current clients who had previously engaged Star Infotech for Website Development services, they were up against a difficult environment. As it was difficult to persuade clients to even answer their initial calls, let alone return their messages, phone calls were not yielding positive outcomes. Printing and distributing direct mail to houses came with a significant initial expense, and getting results was just as difficult as with phone calls. Star Infotech wanted a solution that would make it possible for them to engage with their consumers directly in a way that was both affordable and would eventually lead to more customers and higher income.
Solution:
Start Infotech contacted Memento Tech after reading about the success that other businesses had with Memento across numerous digital platforms. Following an initial discussion, Memento Tech Marketing immediately established a multi-faceted approach, centered on email, to reengage with existing customers in order to drive new calls and from previously worked companies from consumers and increase sales. Using a life-cycle-based methodology, Memento Tech Marketing identified key consumer categories and developed several messaging strategies and cadences to interact with clients via email and push them to contact Star Infotech via phone and online booking. This strategy used known email best practises for content and calls to action, as well as user behavior, to get the intended results.
To continuously enhance your performance, Memento's Email Marketing Experts work with you to segment your audience, create customized email campaigns, and measure your outcomes. Our mission is to support your email marketing efforts by assisting you in generating more leads, sales, and income.
This varies based on the goods or services you offer and the interest level of your target market in receiving emails. While there are guidelines for how frequently you should email your database, it's crucial to monitor campaign engagement statistics in order to assess the effectiveness of previous efforts. It could be time to send fewer emails if you send more yet observe a steady fall in open rates. On the other side, if your engagement rates remain steady, you can gradually increase the number of emails you send.
Workflows ought to form the basis of your email marketing approach. Based on triggers, workflows automatically send subscribers repeated emails over a period of time. Contacts will get a string of emails when they satisfy certain requirements. Lifecycle nurturing, new lead nurturing, and re-engagement are examples of typical B2B workflows. Abandoned basket, post-purchase review requests, repurchase reminders, and other typical B2C workflows are just a few examples. Additionally, you should add more email campaigns or one-time email sends to your processes. Blog material or news that is pertinent to your company's operations and new services are examples of typical B2B email marketing communications. Sale and promotion emails, newsletters, and announcements of new products are typical B2C email marketing messages.
Yes, Many tools like Mailjet, Bulk Email Marketer ,Mailgun,Mailchimps,sendinblue and others providing free trial monthly based.